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EITW – the European Institute for the Meeting Industry


Our “start-up phase” dates back 16 years: EITW was founded in 2006 as an affiliated institute of the Harz University of Applied Sciences. In the meantime, we have produced over 300 studies for more than 60 different clients in Germany and abroad.

The founding partners are Prof. Dr. Michael-Thaddäus Schreiber and Dr. Ralf Kunze, who are still responsible for the scientific management.


Our team consists of dedicated scientists and practitioners from destination and conference management who have joined forces to combine their many years of experience from the event industry with innovative findings from event market research: “We live applied science”.

We Know What We Are Doing

We have produced over 300 studies and projects for our clients in the last 16 years.


Studies in 16 years


We offer our clients ‘figures, data, facts’ about the event market of their destination. MICE market research is of particular interest to destination management organisations (DMOs / Convention Bureaus) that want to start or maintain a local meeting marketing together with their partners:

“We make the supreme discipline of the tourism industry more transparent”.

Our extensive data sources enable benchmark studies at all destination levels; we can compare the central indicators of the conference market at state, city and regional level within a short period of time. In addition to our classic market research products (Meeting & EventBarometer, MeetingBarometer), we produce (tourism) market studies in cooperation with established tourism consultancies and are available as speakers and facilitators at (trade) events.


We conduct trend and thematic market research in cooperation with the major national umbrella associations or professional organisations and maintain international scientific contacts with recognised research institutions. “We are constantly networking and contributing to the meetings industry community.”

Active in Germany and Beyond since 2006